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Flashes Shopping Guide was established in 1951, and was published during the winter months only. It was purchased in 1955 by Len and Arline Hawken who began publishing year round. It is one of the oldest shopping guides in the state of Florida, and one of the few independently owned publications in the state. Gary Hawken is the current publisher. Flashes is delivered by adult carriers each Wednesday morning to over 59,000 homes in Martin and St. Lucie Counties. There are three separate editions to give you a geographical choice to place your advertising. The south edition is delivered from Hobe Sound to the Roosevelt Bridge, and includes Hobe sound, Port Salerno, Palm city, and Stuart. The central edition is delivered from the Roosevelt Bridge north to Walton Road and includes Jensen Beach, Rio, Hutchinson Island, and Southern Port St. Lucie. The northern edition is delivered from Walton Road to Fort Pierce, and includes Northern Port St. Lucie and Fort Pierce. For over 49 years, local residents have relied on Flashes to help to provide an effective, economical method to help buyers and sellers get together.

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